"It’s tempting to ascribe this to a kind of megalomania on the part of Daisey, to speculate that he lives in a world where everything must ultimately be about him. But speaking as someone who has dabbled in storytelling a bit, I can tell you that there is another explanation. The easiest way to make a story engaging is to personalize it, to say “this is something that happened to me”. Everyone knows this on some level. Urban legends happen to “a friend of a friend” because, just by adding that phrase, you have made the story twice as interesting as one that happened to someone to whom you have no link at all. And be honest: would you even have read this post if I hadn’t opened with my personal connection with Daisey?"
Matthew Baldwin, Mr. Defective Yeti, makes some interesting points about Mike Daisey and the Retraction episode of “This American Life.”
Putting the I in Story